ISSUE
India is home to the second largest population of workers in the world. They toil for 16-17 hours a day just to make the ends meet. Lack of time and limited or no access to means of entertainment make their lives even harder.
INSIGHT
The only time of relief these workers get is during the tea breaks spread through the day. Chakra Tea saw an opportunity in these tea breaks to add joy and happiness in their lives.
IDEA
Chai-Fi. Tea (English) = Chai (Hindi)
An innovative tea kettle that generates Wi-Fi. When heated to make chai (tea), it turns heat into electricity that generates Wi-Fi. Workers used this Wi-Fi or Chai-Fi to connect with movies, music, news, sports and much more. Chai-Fi made tea breaks even more refreshing. One teacup at a time.
How it works?
